Bagfactory, one of Europe’s largest manufacturers of reusable nonwoven bags, is expanding into the consumer market with the launch of its own brand, Glamguard. While the company has long manufactured products for other brands, Glamguard is one of its first product lines developed and marketed under its own name. The brand’s first products – reusable protective bags for luxury shoes, handbags and accessories – are now available in Lithuania.
According to Bagfactory CEO Jonas Elvikis, launching Glamguard marks a new stage in the company’s development.
The decision to build its own brand and enter the retail market, however, was years in the making.
“Our experience manufacturing products for other brands has helped us understand what consumers are looking for and build the expertise needed to develop products of our own. We have seen growing demand for practical, reusable solutions that help protect everyday items. Glamguard brings together that experience in a brand designed specifically for consumers,” says Elvikis.
Glamguard bags are made from durable, reusable nonwoven material. Designed for luxury shoes, handbags and accessories, they help protect valuable items from dust, dirt and scratches at home and while travelling. The bags are intended for repeated use and provide a reusable alternative to disposable packaging.
“As the holiday season begins, many people look for a practical way to pack and protect shoes, handbags and other accessories when travelling. The same need exists at home, where these items also require proper storage. We wanted to create a reusable product that helps people keep their belongings organised, protects them from dirt and damage, and is practical enough for everyday use,” Elvikis says.
The first Glamguard products are already available in the stores and online shop of Moki Veži, one of Lithuania’s largest home improvement retailers. According to Elvikis, the company plans to expand the brand beyond Lithuania in the near future.
“Our initial focus is on establishing Glamguard in Lithuania, but we also see opportunities in international markets. With many years of export experience, our goal is to make the brand available to consumers in other countries as well,” he says.
